Can You Actually Stay Friends and Business Partners?

Gus: The why. HECTOR: Why? Yes, perfect, the why. Gus: Because if people are gonna sit in front of their cameras or or listen to us on on their headphones or whatever the fuck, I think the one thing that we've talked the one thing that is most prevalent and we haven't HECTOR: most prevalent. Gus: talked about HECTOR: Hey. Nothing, it's just getting pretty bright. It looks good though, dude. It looks good. It looks good, it looks good. Gus: It looks good though. Getting beginning to get bright? Dude, I haven't been able to see from my left eye for like twenty five minutes. Because I think our our our we are we are a friendship and a business partnership in three different levels. We are f we were friends, then co workers and now we're co founders. So that relationship is dynamic as fuck. That's why I think that's the why. And I think that other people in HECTOR: We are a friendship and a business partnership in three different levels. We were friends, then co-workers, and now we're co-founders. that relationship is dynamic as fun. That's why I think. Yeah, there's a lot. Yeah. And I think that other people- Different roles. Gus: different roles and a lot of people are probably thinking about going into business with families and friends. Like how many small businesses operate as a family? Right? Restaurants, coffee places, clubs, bars. HECTOR: business with families and friends, like how many small businesses operate as a family? Restaurants, coffee places, clubs, bars, Gus: anything. Like literally landscaping bes it's father son or it's you know what I mean? And so I think that exploring the dynamic from our per point of view, 'cause we're our dynamic is three ways. It's friends, brokers and founders at the same time. All day, every day. And so how do we deal with that? HECTOR: Literally landscaping business. It's father-son, you know what mean? I think that exploring the dynamic from our point of view, because one of our dynamic is three ways. It's friends, brokers, and founders at the same time. All day, every day. And so how do we deal with that? Gus: And why do people care? Because they're listening to us and they've seen they've heard all our stories and where we're from. HECTOR: people carry because they're listening to us and they've seen they've heard all our stories and maybe they want to do they're inspired to do something maybe they're afraid Gus: They're inspired to do something? HECTOR: that it wouldn't work or it's Gus: Yeah. And so I think that's why. I think the reason w can you be friends and business partners? I think so. HECTOR: and business partners? I think so. Gus: And I think we're doing it right now. And I think that there's bumps along the way, but man, do I think that it's gonna be worth it? Of course. Like who else would I wanna celebrate success with? You know what I mean? That's the point. And honestly me not having me not having siblings is also part of it, like, right? Like In my head I'm like, okay, I've always been a friend a a friend's friend, you know? Because I think that growing up as an only child, you always made close friends. You always had close friends. My cousins were around, but you always you always make close friends. And you always h hang out like hang on to the really good friendships. And so I think that that's that's what this is. I think I think people are gonna get a lot out of understanding the dynamic of working with your close friend. HECTOR: growing up as an only child, always made close friends. You always had close friends. My cousins were around, but you always made close friends. And you always hang out, like hang on to really good friendships. And so I think that that's what this is. I think people are gonna get a lot out of understanding the dynamic of working with your close friends and also being in a career with your close friend and now finding a Gus: And also being in a career with your close friend and now fo finding a way to develop a a business on the side with said friend. and that's why I think this is gonna be a good episode. Yeah. HECTOR: to develop a business on the side with the set front. that's why I think this is going to be a episode. Yeah. I think my point is that it really depends Gus: Really good. HECTOR: on the personality types. I think that certain personalities are Gus: Certain personalities. HECTOR: more adept. Gus: Doesn't matter. HECTOR: towards working with one another. If we take Dennis's personality characteristics or categories, there's a reason why there's those designations because some of them are Gus: take Dennis's personality characteristics or categories. There's a reason why there's those conditions because something HECTOR: more adept to communicating well with others. D-I-C-S? D-I-C-S. Gus: Yeah. HECTOR: And so you don't want a big ego with a small ego Gus: And so you know you you don't want a big ego with a small ego. HECTOR: or two small egos or Gus: Two small egos or HECTOR: a medium ego with a no ego. Gus: No ego. Mm-hmm. HECTOR: I mean, maybe that could work. The point is you have to understand the personalities of the people. So can you be friends and business partners? I think it really just depends on Gus: Maybe that that could work. But the point is, you have to understand the personalities of the people. Yeah. So can you be friends and business partners? I think it it it really just depends on the types of HECTOR: the types of personalities that we're talking about. Gus: personalities about. Yeah, I agree. I think we've I think we became friends HECTOR: think we became friends. Gus: rather quickly because we matched almost HECTOR: almost. Gus: in every personality category, maybe. HECTOR: Maybe. Gus: I don't know, maybe I mean y we're both passive guys, right? And we both we're both ambitious and we're both we don't take things personally, we HECTOR: We're both passive guys, right? We're both ambitious and we're both, we don't take things personally. Gus: don't We don't really argue. We always try to like rationalize our our points. Yeah, exactly. Yeah. And and and you know, I think Yeah, analytical. I think we are stoic enough. Both of us, our personalities are just naturally stoic. So I think that to be able to work with somebody else that's not stoic would be probably very challenging. Yeah. And I think that that could be a fault too, because I think sometimes you need a a a very HECTOR: Yeah and anti-conflict conflict diverse analytical I think we are stoic enough both of us our personalities are just naturally so like so I think that To be able to work with somebody else. That's not so it would be probably very challenging. Yep and I think that that could be a fault too because I think sometimes you need a very Gus: Like a more aggressive personality to drive person for sure. Yeah. But we're driven well I think I think we're driven in a different way. A dominant. The dis what what is it? It's dominant. It you say you said it HECTOR: Yeah, driven person for sure Like a meaning ego and directive kind of like the Ford What are they called the disk? What is it disk? Gus: was dominant strat HECTOR: stress. Gus: str strategic, it's one of them? HECTOR: yeah. Complacent. Gus: That doesn't make sense. Maybe. HECTOR: What's the eye then? Look it up. You know, we can look stuff Gus: You we didn't look soft. HECTOR: up in the middle of show too. Like, it's cool for us to research and like learn as we talk. Like, we don't just have to dig into our brains Gus: It's cool for us to research and like learn as we talk, like we don't just have to dig into our brains. HECTOR: every time. Like we have technology and we could search things up. Gus: Search things out. Yeah. dominant, influential, steady, conscientious. HECTOR: Steady, conscientious. Dominant, influential? Influence, yeah. Steady? Yeah, and conscientious. Gus: Influence, yeah. Steady. Yeah. And conscientious. HECTOR: Conscientious. Is that just like very empathetic? Yeah. Understanding. So dominant is direct, firm, forceful, strong willed. Gus: Yeah. Understand. So dominant is direct, firm, forceful, strong willed, result oriented. Influence is outgoing, enthusiastic, optimistic, lively and high spirited. Steady is even tempered, accommodating, patient, humble, and tactful. Conscientiousness is analytical, reserved, precise, private and systematic. And I'll be honest now that I'm reading this, we have a little bit of all of them. HECTOR: Influence is outgoing enthusiastic optimistic lively and high-spirited Study is even tempered patient humble and tactful conscientious Yeah, we're very fucking balanced yeah Gus: e balance d Yeah, dude. I think we're we fit right in the middle of it because some would say that you may you might you personally Hector might push more towards like the steady, you know, even tempered, accommodating in a sense when you need to be HECTOR: Some would say that you personally, Hector might push more towards the steady, even tempered, accommodating in a sense. Gus: patient, tactful, HECTOR: Patient, Gus: humble. the end I think we're both conscientious. I think analytical, reserved, precise, systematic. You're probably more than I am. You probably are more than I am. Yeah, you're probably more conscientious than I am. influence outgoing, enthusiastic. Yeah, well, it says the conscientious person is usually more reserved, which I don't think you are, but they're very precise. They're very systematic. They need systems around them, and they're analytical. HECTOR: Is that empathetic like understanding Yeah, well it says the conscientious person is usually more reserved, which I don't think you are, but they're very precise, they're very systematic, they need systems around them, and they're... I think that's you. That's way more you. Not way more. I think we're both that, but you're more... Gus: And I think that that's you that's way more you not way more. I think we're both that, but you're you're more that. For sure. I think you're very analytical and you're very systematic. Like I think you can create systems around anything. Is that S or C? That's C. S is you're C with a little D. or is it HECTOR: Is that S or C? So you're C with a little D? Or is it? Gus: never there. Never that. you I would say HECTOR: change. Gus: I am more I with some D, some C, some C, some S. And I think you're more C HECTOR: some D, some C, some C, some S. And I think you're more C with some D, some S, and some I. So like, you're probably more conscientious. I'm like, the I in influence is outgoing, enthusiastic, optimistic, high spirited, and lively. That's kinda like my, my whole thing. And so I think I'm more I. But I think we can both be dominant. Gus: With some D, some S, and some I. So like you're probably more conscientious and I'm like inf the I and influence is outgoing, enthusiastic, optimistic, high spirited, and lively. That's kinda like my Yeah, yeah, for sure. That's like my my whole thing. And so I think I'm more I. But I think we can both be dominant when we need to be, like direct, firm, result oriented for sure. Yeah, for sure. and then steady, I think we're both I think that that's so I think HECTOR: Yeah, for sure So Gus: We're a little bit of D, a little bit of S, and then you're more C and I'm more I. HECTOR: keep that handy and we could pull it up I even feel like we could just keep rolling Just roll Yeah Gus: Yeah. I even like we could just I think we're rolling. I think we're yeah, I think we're good, man. I think this is nice. Just roll? Yeah, just roll. Like I th I think we've been answering the question the whole time, right? Like why does this like why would we decide to just add another endeavor into our already s c like so conjoint life? And I think it's because HECTOR: decide to just add another endeavor into our already like so conjoined life. And I think it's because... We've been hanging out for the last like 10 years in a row. Mm-hmm We haven't gotten tired of each other. Yeah Even when we get even if we get frustrated each other. It's not Yeah, it's never personal The stress of work or the stress of the situation the complexity of it Gus: We we've been hanging out for the last like ten years in a row and we haven't gotten tired of each other. We haven't gotten mad at each other. And even when we get even if we get frustrated at each other, it's not at each at us. Like I don't get frustrated at you or or you don't get it it's never at you. It's like about something, about a situation or about something that we're trying to get done. Exactly. And I'll tell you when I first was gonna start working with you in the brokerage, my dad made sure to tell me that HECTOR: When I first was gonna start working with you in brokerage my dad made sure to tell me that he seemed dozens of times family members Yeah Gus: he's seen dozens of times family members who end up not talking to each other, friends who never talk to each other again. Because when business comes around, money, especially money, I think money is like the the biggest divide, even in in like couples. Yeah. You know? Ask any any HECTOR: Yeah. dude, yeah. Ask any failed marriage why it didn't work out. I Gus: Yeah. HECTOR: guarantee you one of the top three reasons is finances. Gus: Finances, absolutely. And you know what's funny? I I I was listening to HECTOR: So sorry. Gus: the Art of Manliness podcast. Shout out the Art of Manliness. If I've I've HECTOR: Amazing. Yeah. Gus: never I I've never shouted them out, but that's probably top five favorite podcasts of all time. shouting out Ramosy. Yeah, I think Carmozy has gotten enough shout outs soon enough, once once he posts us or something, we'll we'll go back to shouting him out. Nah, he's still the goat. He is. He's great. but Art of Manliness with Brett McKay. he was he had a guest on the other day and he was talking HECTOR: We have to stop shouting out Hormozi. that's right. That's right. The goat. But Art of Manliness with Brett McKay, he had a guest on the other day and he was talking, Gus: They're both Harvard law st law law school professors and they're lawyers. And HECTOR: they're both Harvard Law School professors and they're lawyers and... Gus: at one point in his life he was the breadwinner, he was working for a big law firm. And then eventually his wife went into the negotiation consultant. So she became really like a r huge expert in the field of negotiation and and negotiation and HECTOR: point in his life he was the breadwinner he was working for a big law firm and then eventually his wife went into the negotiation consultant so she became really like a huge expert in the field of negotiation and negotiation and Gus: she would work with Chris Voss and all these guys. And then she started getting booked for like a massive amount of money to speak. HECTOR: She would work with Chris Lawson and all these guys. And then she started getting booked for like massive amount of money to speak. So she started making a lot of money. And so in his head he's like, you guys know when a man starts making less than the woman, and I don't know if this is true or not, but this is like a professional saying this. So he was like, it usually can come between the relief. Like it can make the man feel less than or the man of the Gus: So he started making a lot of money and so in his head he's like You guys know when a man star starts making less than the woman and I don't know if this is true or not, but this is like a professional saying this, so he was like, It it usually can go come between the relations like it can make the man feel less than or the man of the house, like you know what I mean? And so he became All right. That's funny. That's always like I what? What? I feel like that's HECTOR: I don't but go ahead good Nope Gus: That would be crazy though, think I'm thinking about it. but it can happen. HECTOR: Dude it's very it's very common nowadays dude. Have you ever seen Gus: Yeah. I mean I think most HECTOR: Delaney watches the secret lives of Mormon wives and these women Gus: Mm-hmm. HECTOR: dude are incredibly wealthy now because of all the advertising and promotion that they're getting from the show and their husbands who were professionals in their fields, Gus: Because of the show, yeah. And their husbands who were professionals in their fields HECTOR: lawyers, doctors, whatever, are now stay at home dads. And they struggle with it, of course, because they're, you know, they're like, I picked up the kids today, went to the park, and now we're getting ice cream. And, you know, I Gus: stay at home dads. And they struggle with it, of course. Of course. You know, they're like, picked up the kids today, went to the park. Yeah. And now we're getting ice cream. Right. And HECTOR: don't have to worry about anything financially, but it's like, what do I do? Gus: Yeah, I know. Could you imagine? Could you imagine just like as a man like being like, Hey and she's like, Who the hell are you ra raising raising your vo Who are you talking Who Who the hell HECTOR: I'm sorry? Who are you talking to? Gus: are you talking to? Yeah, that would be I mean and that's the thing, like if nobody should be talking over each other, whatever, but but ultimately, like I think that there's something about I think this is just shouting out sapiens again. But biologically and and through evolution HECTOR: Yeah, yeah Yeah, Gus: the man was the provider and the woman would create a stable like support system that would allow for everything to flow yeah well. And so as generations have changed, I think our generation now, more women are in college than men. HECTOR: well Gus: more women are in grad school than men. other in engineering, I think law schools, medical schools, it's becoming more predominantly women. Yeah it's so HECTOR: Yeah, it's so interesting too on that point women on average date either at their equal social status or financial status or above and so if women Gus: social status status or above. Yeah. And so if women HECTOR: are on average becoming or more graduate are sorry they're graduating more often than men they're seeking higher education more often than men they're making more than men then the pool of available men are suitable men for these women is actually smaller and smaller so you know the supply and demand curve is fully out of balance Gus: Or sorry, they're graduating more often than men, they're seeking higher education more often than men, they're making more than men. Then the pool of available men or suitable men for these women is actually smaller and smaller. So, you know the supply and demand curve is fully out of balance. Yeah, is it true? I mean I I think as far as us being men professional men in the world right now, it would not be hard for us to HECTOR: It would not be hard for us to date or marry. Gus: date or marry way below our financial status. HECTOR: Who was it that who was the artist that was like I'll be a woman working at Wendy's I don't care Gus: day yeah, I think it was Dave Chappelle's story. Yeah. I and honestly, Dave Chappelle said that perfectly. He's like, Listen guys, I know you think that men don't need money or status to be somebody, but let me just paint you guys a picture. Dave Chappelle said Imagine listen, Beyonce is so bad. She is so hot that she could be working at Burger King and she still could have ended up with Jay Z. But if Jay-Z but if Jay-Z was working at Burger King? HECTOR: that she could be working at Burger King and she still could have ended up with Louis. But if Jay Z was working at Burger King, no way in hell he ends up with Beyonce. There's something really profound there. There's Gus: No way in hell he ends up with Beyonce. That there's something really profound to that. HECTOR: a lot of truth to it. Beyonce would never date Jay Z he's working at Burger King. But Jay Z might still date Beyonce if she's working at Gus: Yeah. Nobody d Beyonce would never date Jay Z if he's working at Burger King. But Jay Z might still date Beyonce if she's working at Burger King. So that's that's the whole point. And I think men tie their status and their finances to their like person. And I think that as women become HECTOR: That's the whole point and I think men tie their status and their finances to their like person and I think that as women become Gus: more professionally equal to men. Like you're saying, they might still feel like they need to date at the same level or above. And so you d like you're saying the the pool gets smaller. It's it's it's economics. Yeah, interesting too. HECTOR: Yeah interesting to your point of of ego right we're talking about Can you be friends and business partners and I guess I'll ask you do you think Gus: I guess I'll ask you, do you think HECTOR: it's easier for men to be friends and business partners Gus: it's easier for men to be friends and business partners? HECTOR: than women to be friends and business partners. Using the logic of kind of what we've just discussed. What do think? I think so. Gus: Using the logic of kind of what we've just discussed. Yeah. I think so. And shout out to all the women, professional HECTOR: Shout out to all the women, professional women. Gus: women who are watching us 'cause I think you guys have way more skills than we do. But as far as yeah, agreed. But as far as cooperation goes back to Sapiens and the evolution. We as the guys who went out and hunt and in in in packs to hunt HECTOR: skills than we do but as far as agreed yeah agreed but as far as cooperation goes back to sapiens and the evolution we as the guys who went out and hunt and packs to hunt men developed a way to be able to cooperate in in groups way way better than women Gus: Men developed a way to be able to cooperate in in in groups way, way better than women. This is just evolutions. I'm not I'm not I'm not I'm not seeing I'm just kidding, I'm s I swear it's not me. It's not me. But it is true. I mean we would go out in groups to catch this mammoth and bring it back. And if we didn't cooperate, we would probably get slaughtered. That's that's just the game we were playing at the time. HECTOR: Just quoting the author. But it is true, I mean we would go out in groups to catch this mammoth and bring it back and if we didn't cooperate we would probably get slaughtered. That's just the game we were playing at the time. Women were at home gathering and keeping their families together which is probably a more important role. For sure. They didn't need 17 women to do one thing. It wasn't like a cooperation thing. It was more of Gus: Women were at home gathering and keeping their families together, which is probably a more important role. But they didn't need seventeen women to do one thing. It wasn't like a cooperation thing. It was more of you know, they took care of theirs. And they would talk and they would socialize, but not as much as three days out with the boys hunting mammoths, dude. Talking talking shit. HECTOR: They took care of theirs. And they would talk and they would socialize, but not as much as three days out with the boys hunting lemmets, talking shit, talking shit. Yeah, it took us a week. But don't worry, we've got food for everybody. Gus: Took us a week. HECTOR: You're certainly going to be back on Thursday. that mammoth. Gus: Y'all said you were gonna be back on Thursday. man HECTOR: No, I put you on the spot on that one, but that was very well articulated, Gus: That was good. Thanks, man. No, I I think so. I think I think I th from from most of my female friends and moms HECTOR: most of my female friends and moms. Gus: and I have two moms, so I I have to say moms. Everybody's like Mom, jeez. Mamasitas. of two moms. and just from everything that we've done HECTOR: Sure. Moms. Two moms. two months and just from everything that we've done Gus: and everything I hear from even in the professional world, I I've heard from all of them that they even they would rather HECTOR: and everything I hear from even in the professional world I've heard from all of them that they, even they would rather Gus: work with men than work with women sometimes. And I think that that's because like there's something between the the things that men get mad at or the things that we care about completely different than the the ones that women and I think it has to do with the detail orientation that they like they are very women are very detail oriented. And so little things HECTOR: Wow. I think that that's because like there's something between the things that men get mad at or the things that we care about completely different than the ones that women and I think it has to do with detail orientation that they like they are women are very detail oriented. Sure. It's a little things words said or things not done in a certain way like you know what I mean? Amplifies. Yeah, amplifies. Becomes maybe maybe emotional. Maybe. Yeah, exactly. There's more emotion. There more emotional. Gus: words said or things not done in a certain way. Like you know what I That that can yeah, amplifies in like four or five of them. Maybe emotional. Maybe yeah, exactly. There's more emotion they're more emotionally driven. They are. And and and that's just Jordan Peterson. Absolutely. They're emotional women's mo emotional intelligence is insane. They can they can gather emotional cues from people way faster than we can. Yeah, dude things that I'm like, I didn't catch that. At all. At all. glad that she's like HECTOR: They're more emotionally in tune. Absolutely. Women's emotional intelligence is insane. They can gather emotional cues from people way faster than we Delaney sometimes tells me things that I'm like, I didn't catch that at all. But I'm so glad that she's like my eyes and ears in social situations. So she'll tell me, she's like, hey, you missed that by the way. Maybe you make that right or whatever. And I'm like, you're awesome. Gus: social situations. Yeah. Maybe make that a ride or whatever. Yeah, yeah. Yeah. Yeah. You know, 'cause sometimes guys would just be like Yo, he's having he's awesome, right? He's having a great time. He's like, no, he's he's look how sad he is. It's like sad? No, look at him. He's he's fine, you know what I mean? And so I think that that has to do with it. But I I've heard it from many professional women. HECTOR: Oblivious yeah, stay clear Gus: They they would rather work with men. I I don't know what that is, but honestly we right now HECTOR: But honestly, we right now Gus: are in a in our HECTOR: are in a... Gus: brokerage were pretty it's predominantly men and and in commercial real estate in general is predominantly men. And there's never in fighting. There's never fighting within the the the company. Do you would you agree? Yeah I I agree. And I think it's HECTOR: It's predominantly men, and commercial real estate in general is predominantly men. there's never in-fighting. There's never fighting within the company. Would you agree? Yeah, I agree. I think it's, I don't know, man, I think we've built a very collaborative work culture. You know, like it's very open. We're very open to like... participating in any deal together. I don't know how that started. That's not written in any of our handbooks or our rules, but it's kind of just the general culture that if a lead comes in and it materializes into a deal, it's all value driven. How did you create value? What part or role did you play in this transaction? Gus: participating in any deal together. And I I don't know how that started. That's not written in any of our handbooks or our rules, but it's kind of just the the general culture that if a lead comes in and it materializes into a deal, it's all value driven. You know, how did you create value? What part or role did you play in this transaction? HECTOR: and Gus: And HECTOR: how much of that contributed to its overall success. And when you break that down, think anybody at our company can analyze that and objectively. Gus: How much of that contributed to its overall success. And when you break that down, I think anybody at our company can analyze that and objectively HECTOR: say like, okay, yeah, I agree with that assessment. Like you did add more value here, I added more value here, so we should split the fee in this way. And it's all negotiation. that's, mean, anything real states a negotiation. And I think that's kind of the culture that Garment wanted to instill within the company. Gus: say, like, okay, yeah, I I I agree with that assessment. Like you did add more value here, I added more value here, so we should, you know, split the fee in this way. Yeah. And it's a all negotiation. So that's we anything in real estate's a negotiation. And I think that's kind of the culture that Gamble wanted to instill within the company. And I and I HECTOR: naturally it's just evolved. And now everybody kind of works that way. And it's really nice. It doesn't have to be written, but everybody knows like, Gus: naturally it's just evolved and now of kind of works that way really nice. You know, it doesn't have to be written, but y everybody knows like what you contribute, the value that expect in as a as a return. Yeah. I I I I also think HECTOR: what you contribute, the value that you add, that's what you can expect as a return. Gus: that i the way you guys hired, I think personalities matched pretty well as far as HECTOR: as far as. Gus: We're all just young professionals, young guys trying to get it. And nobody wants to out compete the other person. We just kinda want to see everybody succeed. You know what I mean? I'm happy when somebody else closes a deal. You guys are happy when I close a deal. It's there's no ego and that's that that's where I think it it goes to it. Interesting. HECTOR: Yeah Interesting Because I would say we're all pretty good friends like Gus: I I would say we're all pretty good friends. HECTOR: I can and I have had a drink or had dinner with basically everybody at the company, everybody at the company. Well, maybe except our overseas people. But I think everybody is very low ego, very collaborative, incredibly optimistic and driven. Those are like the common denominators that I just now Gus: Basically everybody at the company. Everybody at the company. Well, maybe except our overseas people. But I think everybody is very low ego, very collaborative, incredibly optimistic, and driven. Those are like the common denominators that I just now HECTOR: am like thinking of, you since we're talking about why certain friends. Gus: know, since we're talking about why certain friends can be business partners, yeah. I think that translates not just, you know, from like the the two people but from the organizational standpoint from you know, we're not a huge company, but I'd say all of us are at least, you know, more than acquaintances, yeah. More than work associates. we actually care about one another. HECTOR: can be business partners. I think that translates not just from like the two people, but from the organizational standpoint, from, you know, we're not a huge company, but I'd say all of us are at least more than acquaintances and more than work associates. We actually care about one another and we work well together. But I think Guillermo's big ego, I think the rest of the team on average is mostly medium. Gus: Mm. But I think, you know, Guillermo's big ego, I think the rest of the team in on on average is mostly medium HECTOR: to low ego. And I wonder how that came together and if that's been a part of the recipe for success so far. Yeah, think think we follow the leaders, man. And you guys all have different aspects that I think everybody has grasped onto, the good and the bad. Gus: to low ego. Yeah. And I wonder how that came together and, you know, if that's been a part of the recipe for success so far. Yeah, I think so. I think we follow the leaders, man, and you guys all have different aspects that I think everybody has grasped onto, the goods and the bad HECTOR: That we understand what's good, what works for some people, and what doesn't. so, yeah, I think in bringing it back to the question of today, which is Gus: that we understand what's good what works for some people and what doesn't. Yeah. and so yeah, I think and bringing it back to the question of today, which is can you and I or can anybody really this is also for the audience because I'm I'm assuming that many HECTOR: Can you and I or can anybody really this is also for the audience because I'm assuming that many Gus: of you guys are gonna end up having to work with either friends, best friends, family members, cousins, brothers, sisters. There always needs to be a level of understanding HECTOR: family members, brothers, sisters. There always needs to be a level of understanding between the parties involved that allows you guys to be able to remove yourself from any situation, analyze things logically, and never take things personally. I think that's something that we are really good at. Yeah, it's a skill you have to develop. You have to, yeah. Gus: between the parties involved that allows you guys to be able to remove yourselves from any situation, analyze things logically and never take things personally, which is I think something that me and you are really good at. Yeah, it's a skill you have to develop. You have to, yeah. And you know, going back to what my dad was saying about working with friends and family members, in his experience he's he's definitely seen many things go wrong. HECTOR: saying about working with friends and family members, in his experience, he's definitely seen many things go wrong. And when money comes into play, think that that's the point. That's the problem. But what I kept telling him was that you and I had such a strong relationship already, built on just years and years of trust and years of cooperating together, that Gus: And when money comes into play, I think that that's that's the point. That's the problem. But what I kept telling him was that you and I had such a strong relationship already, built on like just years and years of trust and years of of cooperating together that no matter what, we would we would resolve it. Yeah. Even if it got really intense. Yeah, right. And I think so for those of you guys who are HECTOR: No matter what, we would resolve it. I agree. I fully agree. Yeah, right? And I think so for those of you guys who are, for the audience who might be trying to start something with somebody you love and there's something in the back of your head telling you maybe I shouldn't because I don't want to ruin this relationship or I don't want to really, really analyze how strong that bond is between you guys if it's one person or multiple people. Gus: For the audience who who might be trying to start something with somebody you love and s there's something in the back of your head telling you maybe I shouldn't because I don't want to ruin this relationship or I don't wanna really really analyze how strong that bond is between you guys, if it's one person or multiple people. Analyze what the weakest link is there, like what would be what would be the issue. 'Cause there are I do have friends or family members who are very, for example, money hungry. HECTOR: Analyze what the weakest link is there like what would be what would be the issue because there are I do have friends or family members who are very for example money. Mm-hmm. So I know I start something with them and it starts time to get It gets time to start talking about money and numbers. Yep. That thing if I get a little bit complicated Sure, Gus: And so I know if I start something with them and it starts time to get like i it gets time to start talking about money and numbers, that thing it might get a little bit complicated. HECTOR: I think you have you just have to have such a high level of trust with someone, you're going to enter into a business partnership, if you're going to do a joint venture or whatever, there has to be a really high level of trust. And, you know, when I think of my relationship with Guillermo, for example, him and I were really good friends before we ever considered doing anything together in business. And I still think to this day, if we ever have like any issues or if anything happened, like I would always still want to preserve our friendship over our business partnership. Gus: my relationship with Guillermo, for example. Him and I were really good friends before we ever considered doing anything together in business. And I still think to this day, if we ever have like any issues or if anything happen like I would always still want to preserve our friendship over our business partnership. HECTOR: And he knows that and I know that. And I think that's very important. Right. Because it's I think it's an understanding that like if money ever got in the way, I don't know. I feel like Gus: And he knows that. And I know that. And I think that's very important. Right? Because it's I think it's an understanding that like if money ever got in the way, I don't know, I feel like HECTOR: he knows I would choose his well-being over our business partnership. And I believe that that's his perspective of me as well or of how he views our relationship as well. And you kind of have to hope that. Right. Because you never want business or money. Gus: He knows I would choose his well being over our business partnership and I I believe that that's his perspective of me as well. Or of how he views our relationship as well. And you kinda have to hope that. Yeah. Right? Because you never want business or money HECTOR: to step over that personal relationship because once it does, I think that's over. Because as a friend, think friendship is more important than business partnership. Even though as a business partnership, you're basically married. Legally Gus: to step over that personal relationship because once it does, I think that's over. Yeah. Because as a friend, I think friend friendship is more important than of course business partnership. Even if as a business partnership you're basically married. Yeah. Legally and and financially and yeah yeah. HECTOR: and Yeah, legally, exactly. You're basically married, but I think above that, like friendship supersedes. Gus: supersedes HECTOR: that at like a trust level and a fundamental level. So knowing that like you value that portion of the relationship more than the business partnership. I think believing that and believing that the other person believes that is very, it's very important for you to feel comfortable and Gus: that at like a trust level, fundamental level. So knowing that like you value that portion of the relationship more than the business partnership, I think believing that and believing that the other person believes that is very it's very important for you to feel comfortable in HECTOR: kind of the long-term viability of that. Gus: Yeah, I agree. And for the audience members who might be new and not know, Guillermo's the broker for our firm. He's the founder of Panther Capital Group. also go Panther, it's crazy. also a good friend of ours personally, even before the business. So we know him at a personal and a professional level. And I do think that one thing I've I've gained from him is the fact that Guillermo really can switch it off really well. HECTOR: Yep. yeah. Go Panthers. Also a good friend of ours personally, even before the business. Yep. So we know him at a personal and a professional level. I do think that one thing I've gained from him is the fact that Guillermo really can switch it off really well. Yeah, incredibly. Yeah. He could be professionally irritated with somebody and then. Gus: I don't know how. Like he could be professionally irritated with somebody and then go out for drinks and completely be a like your friend and and not be a boss anymore, you know what I HECTOR: Go out for drinks and completely shut off. But it's interesting. It's interesting though, because he's also like, he's always authentically himself in every room. So it's he's himself in every room, but he has to Gus: Right. So it's he's himself in every room but he has to HECTOR: change the role. that he plays depending on the situation. And he knows so many people, dude. He's a social butterfly. And he's obviously our friend, and he's also the owner of the company. And so him having to switch with those roles, or through those roles day to day, or throughout the day, and also be authentically himself, that's incredibly challenging. Yeah. Gus: depending on the situation. Right. And he's he knows so many people. Yeah. He's a social butterfly. Right. And, you know, he's obviously our friend and he's also the owner of the company. And so him having to switch with those roles or through those roles day to day or throughout the day. and also be authentically himself, that's it has to be difficult. That's incredibly challenging. Yeah. 'Cause you could be you could you could have just gone to HECTOR: You could have just gone to a crazy party with him the day before and had a great time. And then the next morning he has to... He's sending you an email, he's like, where the hell is this? Gus: a crazy party with him the day before and had a great time. And then the next morning he has he sent you an email, he's like where Yeah. Exactly. And and and he doesn't take it personally, so you shouldn't either. He's he's speaking to you as the professional. He's now he's now we're doing with Panther stuff. Now we need to get things done. And so if you don't take it personally, it it works. It works well. and I think that that's the same thing we have to be able to do here, right? HECTOR: He doesn't take it personally, so you shouldn't either. He's speaking to you as the professional. Now we're doing the Panther stuff. Now we need to get things done. And so if you don't take it personally, it works. It works well. And I think that that's the same thing we have to be able to do here, right? Because like we've said in other podcasts, our goal is to grow this into a massive platform. Gus: Because like we've said in other podcasts, our goal is to grow this into a massive platform. HECTOR: Yeah, something that we do for a very, very long time. Gus: Very long time. And knowing us, I think that there's gonna be conversations that we won't ha wanna have, but I think we're gonna have to. Sure. We're gonna have to. Yeah. I mean it's i actually I think I'm already starting to see the way we interact based the different that we play. So for example HECTOR: I think that there's going to be conversations that we won't want to have. I think we're to have to. Sure. We're going have to. Yeah. mean, it's actually, I think I'm already starting to see the way we interact based off the different roles that we play. So for example, at work, right? Like, you know, I'm managing the company, you're an associate and you're working through all the deals and we kind of have to work on a lot of stuff together. We have a relationship that's been established for a very long time. And this Gus: I'm managing the company, you're an associate and you're working through all the deals and we kinda have to work on a lot of stuff together. We have a relationship that's been established for a very long time. Yeah. And this HECTOR: Podcast is also new and we're you still working out the the marketing and the studio setup and the engineering and all the mistakes, you know, we've made so far but even the way that we Yeah the mistakes that I've made so far Yeah, I'm sorry, I'm sorry Gus: podcast is also new and we're, you know, still working out the the marketing and the studio setup and the engineering and all of the mistakes you know we've made so far. But even the way that we yeah, the mistakes that I've made. No, no. i we've all made mistakes, but if you guys Tune in to our Echo podcast, it's gonna be a lot of fun. It's gonna be a lot of fun. Yeah. HECTOR: I think it's already very evident how we can switch between the roles between the two. Here we're 50-50 Gus: It's it's already very evident how we can switch between the roles. Yeah. Between the two. You know, here we're you know, fifty fifty. HECTOR: and whatever you do, you want to do in marketing and advertising and in customer relationships or in branding, that's all you and I trust you 100 % with that. I hope that you trust me on the back end even though I've made some challenges. As a matter of fact, Gus: and you know in in customer relationships or like in branding, that's all you. And I trust you a hundred percent with that. Yeah. And I you know hopefully you can trust me on the back end HECTOR: if anybody knows... has any experience in sound engineering or podcast setup or videography, please, please let me know because I'm figuring this all out as we go and I'm going to make a ton of mistakes and I'm okay with that. I'm okay with the fact that the last episode had an echo. I'm okay with the fact that we've had one camera angle this whole time. Now we've got more. Gus: experience in sound engineering or podcast setup or videography, please please let me know because I'm figuring this all out as we go and I'm I'm gonna make a ton of mistakes and I'm okay with that. I'm okay with the fact that the last episode had an echo. I'm okay with the fact that we've had one camera angle this whole time. Now we've got HECTOR: We'll see how it works. But what, I was, I was just talking about this with my family last week. Gus: We'll see how it works. But what and I was t I was just talking about this with my family last week. HECTOR: We're up in Acadia National Park. It's in Maine. Yeah. Yes. Dude, we Gus: We're up in Acadian National Park. Amazing. Where's that up? It's in Maine. Maine. you saw the the first Yes. The first sunrise. Dude. HECTOR: were up at the crack of dawn, like two thirty. We woke up to be there at like three thirty. We had to hike up this like trail. We get to the top. It's still pitch black, but you start to see a little pink hue in the distance and. Gus: 2.30, we woke up to be there at like 3 30. We had to hike up this like trail. We get to the top. It's still pitch black, but you start to see a little pink hue in the distance. And the you know, a little bit of light starts to take over kind of all the area where we're at peak. And I look out and I realize there's HECTOR: the you know a little bit of light starts to take over kind of all the area where I went to peak and I look out and I realized there's like dozens I want to say hundreds dozens of people all around us and everybody's witnessing this like first sunrise and I've never seen that many people in one place like ready to experience that one of the most beautiful sunrises I've seen Gus: Dozens, I don't want to say hundreds, dozens of people all around us, and everybody's witnessing this like first sunrise. And I've I've never seen that many people in one place like ready to experience that. One of the most beautiful sunrises I've seen, the HECTOR: the first you can witness in America, so they say. And, Yeah, north-east point. Well, anyway, I was with, Gus: first you can witness in America, so they say. And yeah, 'cause that's like the most w eastern point northeast point of the United States. Cool. Well anyway, I was with HECTOR: I was with the family, and they were giving me feedback on family and friends. Maria, Carlos, Gus: Family and friends, Maria Carlos. HECTOR: my brother-in-law Kevin, Pam, my sister, my mom. out to all of you. Love all of you guys. Gus: Shout out every every single one of those people. Yeah. Yeah, you guys are great. HECTOR: They were giving me feedback about everything. They were looking at some of the episodes and they were criticizing some of the points and I'm like, yeah, I get it. And I know it's not perfect. It's not gonna be perfect, but I'm working on it because I know that if I continue to work to try to get it right... Gus: Some of the the episodes, and you know, they were criticizing some of the points, and I'm like, Yeah, I like I get it, and I know it's not perfect, it's not gonna be perfect, but I'm working on it because I know that if I continue to work to try to get it right, HECTOR: It's going to take me another week or maybe I'll put it off to tomorrow. But if I have a real pressure, like you're saying, hey, we have to post Tuesday at four o'clock. I'm like, all right, I got to get it done. And I'm a natural procrastinator as it is. So knowing that I Gus: it's gonna take me another week, or maybe I'll put it off tomorrow. But if I have a real pressure, like you're saying, Hey, we have to post Tuesday at four o'clock, I'm like, Alright, I gotta get it done, and I'm a natural procrastinator as it is. Yeah, so knowing that. HECTOR: have to get it done and I have to post whatever it is that I have, I'm going to post it and I'm going to feel the pressure of its quality Gus: whatever it is that I have. I'm gonna post it and I'm gonna feel the pressure of its quality. HECTOR: and I'll only get better as we go. because I will run into those mistakes. You know, the mic situation, I spent an hour Gus: 'Cause I will run into those mistakes. You know, the mic situation I spent an hour HECTOR: today trying to figure it out several hours throughout the week trying to figure out the camera angles, the lights, and kind of goes to the point that we talked about a few weeks ago, like I'd rather just have 10 episodes where each episode had something wrong than wait to have everything perfect and then start and not know what we missed. Gus: several hours throughout the week trying to figure out the camera angles, the lights, and kind of goes to the point that we talked about a few weeks ago, like I'd rather just have ten episodes where each episode had wrong than wait to have everything perfect and then start and then know what we missed. Right. That which was our biggest concern when we first started this, we were like trying to perfect it and at some point we just decided, let's just do it man. I love that. I you can't fail if you don't quit. HECTOR: At some point we just decided let's just do it. I love that. You can't fail if you don't quit. That's right. What was it? Will Ferrell? Seth Rogen. Seth Rogen. Another great comedian. You can't fail if you don't quit. So honestly, we're doing this because we... To prove that theory. Yeah, to prove it. And to prove that just showing up is part of it, is like half of it. And to also prove that... Gus: Right. So if Will Farrell? Seth Rogan. Seth Rogan. Yeah. you can't fail if you don't quit. So honestly, we're doing this because we honestly and and and to pr yeah, to prove it on top and and and to prove that sh just showing up is part of is like half of it. And to also prove that HECTOR: Consistency is the key. Yep. We get that we get slightly better every time. Yeah, I our communication on the mics has been Gus: consistency is the key. We get bet we get slightly better every time. I think our communication on the mics has been HECTOR: Getting so much better. Yeah, dude, I think of the first episode that we ever Recorded. I mean we're we just changed Gus: Getting so much better. my god. Recorded. I mean we're we just changed HECTOR: the titles of the episodes again, but we were technically at episode 10 But this is really is episode number five Gus: ten, but this is really is episode number five. Right. HECTOR: And then before that we had a couple of trial runs before we even started calling them episodes. And so it's a lot that goes into it. We spent a good amount of time even just getting to where we are now. And I'm so excited to see like 50 episodes from now how we feel about how we were performing today. Gus: and then before that we had a couple of draw runs before we even started calling them episodes. Right. And so it's it's a lot that goes into it. We spent a good amount of time even just getting to where we are now. Yeah. And I'm so excited to see like fifty episodes from now, yeah. How we feel about how we were performing today. Yeah. And the fact that people are watching is pretty cool. Yeah. I think we like I said, I thought we were gonna be talking to the Ether for HECTOR: Yeah. I think, like I said, I thought we were going to be talking to the ether for months and months months, you guys, the audience and family and friends, we appreciate it. yeah, I think ultimately what we're trying to do here, and the reason why I think it works is because we will put that pressure on each other. And I think that that's the whole point. When you work with family and friends, then you cross it. Gus: months and months and months but you know, you guys, the the audience and family and friends, we appreciate it. And yeah, I think ultimately what we're trying to do here and the reason why I think it works is because we will put that pressure on each other. And I think that that's that's the whole point. When you work with family and friends that you trust and you let's just say we already talked about the fact that you gotta trust each other and you gotta make sure you separate the personal from the professional and make sure that we've already given you guys HECTOR: Let's just say we already talked about the fact that you gotta trust each other and you gotta make sure you separate the personal from the professional and make sure that we've already given you guys all those points. But another point that I will say that piggybacks on that is that pressure that you're talking about. I'm not so happy you mentioned it because me knowing that you're editing and ready to give me the video and getting all the system ready to go puts pressure on me to market it and be branded and put it there. And we're after each other at different times of the week. Gus: all those points. But another point that I will say that piggybacks on that is that pressure that you're talking about. I'm I'm so happy you mentioned it because me knowing that you're editing and ready to give me the video and and getting all the system ready to go puts pressure on me to to market it and and brand it and and put it out there. Exactly. We're after each other HECTOR: Yeah, yeah, but that's the accountability that I you need to have in a business partner and a friend. Gus: yeah, different points. But but that's the accountability that I think you need to have in a business partner. And a and a friend. HECTOR: Yeah, and so I think that that's why we're gonna work out really well because we are not shy to be like, yo, it's not what are doing? yeah, I need this because I need to do this. Yeah, yeah, and once you know that this part, like for example, when you. Gus: And so I think that that's why we're gonna work out really well because we are not shy to be like, Yo, it's Tuesday. It I need I need this because I n I need to do this. And once you know that this per like for example, when you know that you already f spend so much time editing the sound and the audio and the video and everything and you give it to me, you're like, Okay, like Gus, like you know what I mean? You need to start marketing like we we we're already moving on to the next episode. And I know that in my head, and so I I have to I i it HECTOR: Spend so much time editing the sound and the audio and the video and everything and you give it to me You're like, okay, like gosh, like, you know, I mean, yeah We're already moving on to the next episode. I know that in my head. So I have to I mean Gus: forces me to do it. And then vice versa, when I'm like, heck, I need to post it. We need to we need to market it. You gotta be like, okay, I gotta I gotta tighten now, I gotta finish the editing. I g you know what mean? So that's accountability that two business partners HECTOR: it forces me do it. Yeah, yeah vice versa when I'm like heck I need to post it. We need a we need a market Yeah, for sure that's accountability that two business partners Gus: in general, whether you're friends or not, need to have for each other. if you HECTOR: in general, whether your friends or not, need to have for each other. Gus: especially when you rely on each other for everything, that's where I think it works. 'Cause w if I could do everything myself, then at some point I could be like, if you're not doing anything, let me just I'll handle it. You know what I mean? Screw you. HECTOR: Especially when you rely on each other for everything. Yeah, that's where I think it works. Yeah, because if I can do everything myself Then at some point I could be like, you know, let me just yeah, screw you and that happens that used to happen a lot of law firms When I used to imagine there's some attorneys that are so good that they would have an associate attorney working the case with them, right? they'll be like do this report sucks. You're not doing the right job. You know Don't worry about I'll handle this client. You you know, I mean this is not when that's Gus: And that happens that that used to happen a lot in law firms, when I used to manage them. There's some attorneys that are so good that they would have an associate attorney working the case with them, right? And they'll be like, Dude, this report sucks. You're not doing the right job. You're not put don't worry about it. I'll I'll handle this client. You're not you know what I mean? This is enough. When that's HECTOR: the that might make the partnership a little bit tougher to deal with but because we're in a business that requires Gus: the case, that might be make the the partnership a little bit tougher to to deal with. But because we're on a on a in a business that requires HECTOR: both of our work you know what mean? I think that's why I think it'll work because we'll keep each other accountable. Gus: Both of our work. You know what I mean? Yeah. I think that that's why I think it'll work because we'll keep each other accountable. Like y I have a deadline, you have a deadline, and we both tell each other, Hey man, if you don't do it, I can't do it and and vice versa. HECTOR: Tell each other you don't do it. can't do yeah, yeah, and it's funny Going back to kind of like the four personality styles that we talked about earlier the What is the D I S C? As opposed to DICS Gus: C. Mm-hmm. Sure. C S. Yeah. Funny funny story for the audience, Hector was like, Yeah, it's dominant, influence, conscientiousness, and steadiness. I'm like HECTOR: Thanks. Who came up with that? No, I think the S comes first. disk. Disk. It's safe. Gus: Dicks. Dicks? Dicks? He's like, No, I think the S comes first. disc. Okay. That makes more sense. Good, good, good. Yeah. HECTOR: When we were talking about those personality traits, Gus: personality traits. HECTOR: I think that each of our personality traits are very conducive to a conflict-free working relationship. Gus: Mm-hmm. HECTOR: And given the fact that I think I'm very conscientious and empathetic, I'm empathetic to the fact that I want you to succeed and your success thus is my success versus I believe if either one of us was very ego driven or very much more in one of those, what was it? Dominant. Dominant. Then I think that would kind of skew Gus: And empathetic, I'm empathetic to the fact that I want you to succeed, and your success, thus, is my success, versus I believe if if either one of us was very ego driven or you know very much more in one of those what was it, D Dominant Dominant, then I think that would kind of skew HECTOR: the pressure that we would have and I'm not saying that that relationship doesn't work, but I'm saying I applaud the way that our personalities work together. Maybe sometimes we don't push each other as hard as maybe we should to get things done more quickly or more efficiently or better. But that's just something that I observe and I like the way that we work. But again, I'm very conscientious, steady. I like Gus: pressure that would have and I and I'm not saying that that that relationship doesn't work, but I'm saying I applaud the way that our personalities work together. maybe sometimes we don't push each other as hard as maybe we should to get things done more quickly or more efficiently or better. but that's just something that I observe and I like the way that we work. But again I'm very conscientious, steady. Yeah. I like HECTOR: kind of analytical, long-term thinking. Gus: Yeah. HECTOR: show up consistently and we'll get it done. Gus: Show up consistently and done. Yeah. I agree. I think sometimes when Hector and I are at the at the brokerage, Hector just knows so much more than I do when it comes to commercial real estate. It's more time. It's but it's it's a game, it's interesting to watch. and I'm learning a lot as we go. But sometimes, you know, I I do see Hector as the leader of our firm. HECTOR: Hector just knows so much more than I do when it comes to commercial real estate. Just had more time. But it's a game. It's interesting to watch. And I'm learning a lot as we go. But sometimes I do see Hector as the leader of our firm. I do see him have to come up to either me or any of the other brokers and have to lay down the law. But he does it in a very Hector way. He'll sandwich the hell out of it. Gus: I do see him have to come up to either me or any of the other brokers and have to lay down the law. But he does it very in a very Hector way. You know? Like he'll he'll sandwich the hell out of it where he'll give you a nice compliment. He'll criticize what he needs to criticize, which sometimes valid is valid as hell. Like you need to hear this. Like he'll tell you this is what you need to do if you want to be better. HECTOR: He'll give you a nice compliment. He'll criticize what he needs to criticize. But sometimes, valid is, valid as hell. Like, you need to hear this. Like, he'll tell you, this is what you need to do if you want to be better. And he's not doing it for himself or the company. Honestly, most of the times, you're doing it for the person. You're like, dude, if you just do this really well, I promise you, you're not doing it good enough. If you do it better, I promise you, you're gonna be so successful. And that's why you do it, because you care, you want them. Gus: And he's not doing it for himself or the company. Honestly, most of the times you're doing it for the person. You're like, dude, if you just do this really well, I promise you, you're not doing it good enough. If you do it better, I promise you you're gonna be so successful. And that's why you do it, because you care, you want them to be successful. And so he'll have to sit me down and he'll be like, Gus, you need to do this, man. You you just have to. And that's just the way it is. But he does it with with a class that I know he does it with and like I just I just know knowing you personally. And so it's just interesting. Yeah, HECTOR: Yeah, yeah Sure, also, you know that doesn't work with everybody I think Gus: he gets HECTOR: that's effective communication for you but some people really require that dominant leadership style where it's very directive or else they won't act. won't feel the pressure to act. while it's good, choosing the business partner, matters. Gus: style yeah where it's very or else they won't act or else they won't act yeah I agree exactly so you know while it's good again choosing the business partner it matters HECTOR: Understanding what personality style they are and how Gus: understanding what personality style they are and how HECTOR: they prefer to be communicated with Otherwise, Gus: Yeah. HECTOR: you'll never feel adequate pressure and Gus: Yeah. HECTOR: you'll never like hold each other accountable to the degree that you need to to be proficient as a partnership I think that's why I Tell you sometimes his leadership style works for certain people. Yeah, and it does and especially you're more like him in a dominant sense you need someone like that fire in your ass and be like You do this or you? Gus: I agree. I think that's why I tell Guillermo sometimes his leadership style works for certain people. And it does. And especially if you're more like him in a dominant sense, you need someone to light that fire in your ass and be like, either you do this or you or or do you want to keep sucking? Do you want to like be this bad your the rest of your fucking life? No? Then get it done. You know that that's the type of a way Guillermo approaches it. But I have told Guillermo in our HECTOR: Do you want to keep sucking? you want to be this bad for the rest of your fucking life? No? Then get it done. Yeah, of course. That's not the way Guillermo approaches it. But I have told Guillermo in our personal time, I'm like, gee, you gotta remember, not everybody responds to that type of leadership. Yeah. The same. Some people are ego-driven. Some people are ego-driven. And some people, you can tell them, you suck. Gus: Personal time. I'm like, G Gee, you gotta remember, not everybody responds to to that type of leadership the same. And so some people are ego driven and some people you could tell you suck. HECTOR: Get it together because you suck and I'll like, I don't suck. I'll show you I don't suck. Yeah. Yeah, that's fine. Then you bump heads and But there's other times where it's Gus: Get it together because you suck. And they'll be like, I don't I don't suck. I'll show you I don't suck, right? That's fine. But other y but that but the but there's other times where it's like man, he tells me I suck, he doesn't believe in me, this and that. And so you have to be very careful as to how you have to be able as a good leader, you adjust your leadership styles. HECTOR: like You have to be very careful as to how you have to be able as a good leader Yep, you would just your leadership styles as a matter of fact That's one of the sales trainings that Dennis this guy Gus: Sales training. HECTOR: that taught taught us about di has see When you're selling anything you need to first sit across the Gus: C when you're selling anything, you need to first sit across the table from your counterpart and assess which one of these personality styles they are. HECTOR: from your counterpart and assess which one of these personality styles they are. And only when you can feel confident that you know who you're sitting across the table from can you begin to attack the sales. Gus: Only when you can feel confident that you know who you're sitting across the table from can you begin to attack the sales process. Yeah. Because it's all initial discovery. It's understanding what kind of needs they have. But in that discovery, you're also analyzing the cues, you're analyzing the words, the amount of I's that they use. So you figure out, okay, is this person a D? HECTOR: process because it's all initial discovery. It's understanding what kind of needs they have. But in that discovery, you're also analyzing the cues. You're analyzing the words, the amount of eyes that they use. So you figure out, okay, is this person a D and I and S or a C? And then you can cater yourselves approach to that. But that same thing from a leadership perspective, like you mentioned, it's you have to know to be an effective leader. You have to know who you're talking to so that you can communicate effectively. Gus: I, an S, or a C. Mm. And then you can cater yourselves approach to that. But that same thing from a leadership perspective. Like you mentioned, it's you have to know to be an effective leader, you have to know who you're talking to so that you can communicate effectively and HECTOR: and get that person to commit to what it is that you're trying to achieve. 100%. It's interesting, because we do- And we communicate to each other differently. Sorry, I hate to cut you off. We Gus: get that person to commit to what it is that you're trying to achieve. A hundred percent. It's interesting 'cause we we do And we communicate to each other differently. Sorry. Yeah, I agree. No, no, no, you're good. HECTOR: communicate to each other differently, kind of to my point earlier, when we're at work and when we're doing podcast stuff. Because we have to. It's a different relationship. And so anyway, just wanted to comment on that. No, of course. think it's funny, because there is that- Gus: Right. Because we have to. It's it's a different relationship. Right. And so anyway, just wanted to come. No, no, of course. I think and and it's funny because like there is that there's our friend world, there's the world where we're just best friends hanging out. Then there's the world where we're in the brokerage and you're the leader of the broker, so of the brokerage, so there's a certain level of of and you have so much experience already in commercial real estate that there's a level of like, okay, I I should listen more to Hag HECTOR: friend world, there's the world where we're just best friends hanging out. And there's the world where we're in the brokerage and you're the leader of the brokerage so there's a certain level of, and you have so much experience already in commercial real estate that there's a level of like, okay, I should listen more to head when he speaks. And then there's this now where we're both kind of new to it and we're 50-50 and so we're just trying to do it together. there's a lot of collaboration here. Gus: when he when he speaks. And then there's this now where we're both kind of new to it and we're fifty fifty and so we're just trying to do it together. And then we there's a lot of collaboration here. but it's funny because like I think the reason why it works so well is because like our the world of the best friend kind of like migrates itself into all of this. Yeah. You know? Yeah yeah. And and and sometimes HECTOR: But it's funny because I think the reason why it works so well is because the world of the best friend kind of migrates itself into all of this. for sure. And sometimes I'll crack jokes in the brokerage. And I'm getting better at that. I am getting better at not saying the first thing that comes to my head. No. try to be serious. I try to be serious sometimes. I forget that sometimes. Gus: I'll crack jokes in the brokerage and and I'll I'm getting better at that. I am I am getting better at not saying the first thing that comes to my head whenever you're trying to be serious. Because you have to be serious sometimes. I forget that. I forget that sometimes. But HECTOR: Here for example, I think that this is the perfect platform for us to be able to just do whatever we want man. Act however we want, say whatever we want, joke however we want to joke, but still know that I'm just as invested as you are. That's I think, okay. Gus: here, for example, I think that this is the perfect platform for us to be able to just do whatever we want, man. Act however we want, say whatever we want, joke however we want to joke, but still know that I'm just as invested as you are. That's I think okay. I'm about to this is about to be a clip for for the for the Grim. HECTOR: This is about to be a clip for the great. Clip it. Gus: I think that when two people are equally invested in the product or the service or the business that you guys are doing together, I think that that's when the synergy that we talked about in that first or second episode, that's when I think it works the best. When we're both equally invested and allowing each other to HECTOR: I think that when two people are equally invested in the product or the service or the business that you guys are doing together, I think that that's when the synergy that we talked about in that first or second episode, that's when I think it works the best. When we're both equally invested and allowing each other to... Gus: feel HECTOR: feel responsible for the other person's success. And that's what you said earlier. Because if I feel like I'm screw up or if I take it easy or whatever, if I feel like I'm doing that and it's affecting you, I might be more considerate in the fact that, now I gotta tighten up because it's not just me that I'm messing up here. It's also heck. And I think you did it the same way. And so that's when I think partnerships work so well is whenever. Gus: responsible for the other person's success. And that's what you said earlier. Yeah. Right? Because like if I feel like if I'm like screw up or if I take it easy or whatever, if I feel like I'm doing that and it's affecting you, I might be more considerate in the fact that, okay, no, I gotta tighten up because it's not just me that I'm I'm messing up here. It's also heck. And I think you think the same way. Absolutely. And so that's that's when I think partnerships work so well. It's whenever HECTOR: both parties are so invested, not only in the business, but in each other, that you don't want to each other down. That's a perfect partnership. Yeah, that's one. And the money's gonna come, and honestly, that's another point that we can talk about right now. What happens? Let's just do a what if here. Gus: Both parties are so invested, not only in the business, but in each other, that you don't want to let each other down. That's that's a perfect partnership right there, if I d if if I've ever met one. And and the money's gonna come and honestly, that's that's one of the questions that's another point that we can talk about right now. What happens? Let's just say let's just do a what if here real quick. It will, by the way, guys, but let's say this HECTOR: It will, by the way, guys. let's say this becomes a massive media company. Let's say this becomes the platform we really are envisioning. Because we are. Me and Hector are spending time thinking about this. Let's say this becomes a community. We have all kinds of tools and resources and networking and advice. just everything comes together in a perfect world. Gus: becomes a massive media company. Let's say this becomes the platform we really are envisioning. Because we are, me and Hector are spending time thinking about this. Let's say this becomes a community. This becomes we we have all kinds of tools and resources and network networking and advice and just everything comes together in in a in a perfect world. There's gonna be conversations that are had about HECTOR: There's going to be conversations that are had about what the business is going to look like. Sure. Where we take the podcast. Should we sell? Someone wants, Hey, this bigger media company wants to buy us out. One of us says, nah, we're good. We can keep this growing. And the other one's like, this is a lot of money and this is a lot of grow the brand. Sure. Push the tools. It gives more tools, more access. Gus: what the business is gonna look like, sure, where we take the podcast, should we sell? Someone wants hey, this bigger media company wants to buy us out. One of us says, Nah, we're good. We need we can keep this growing And the other one's like, This is a lot of money and this is a lot of it it can grow the brand, it can push the tools, it can give us more tools, more access. That's gonna be a conversation that we really are going to have to remove ourselves. So what do you w how do you think that that would HECTOR: That's gonna be a competition that we really are have to remove ourselves. So, what do you, how do you think that that would... Yeah, yeah. That's a good question. I think that in any partnership, especially when you know, guys, people are friends before that, you have to try to separate decision making from an emotional standpoint to kind of data driven and principle driven. Gus: Before that, you have to try to separate decision making from an emotional standpoint to kind of data driven and principle driven framework. So, you know, Ray Dalio, shout out Ray Dalio. That's the goat right there. That's the goat, yeah. Amazing book. This is all he talks about, is the fact that you know he HECTOR: framework so you Ray Dalio shout out Ray Dalio principles amazing amazing amazing book This is all he talks about is the fact that you know he grew up with these people he all of his partners and you know, they decided that there was so much variability in investment decision making and also managerial decision making that they needed to set up a guideline or a set of principles, a set of rules for their algorithm Gus: partners and you know they decided that there was so much variability in investment decision making and also managerial decision making that they needed to set up a guideline or a set of principles, a set of rules for their algorithm. HECTOR: to make database decisions so that whenever they run into a new situation where nobody has the adequate enough experience to make the call or the judgment that they rely then on the principles that they established. Gus: to make data-based decisions so that whenever they run into a new situation where nobody has the adequate enough experience to make the call or the judgment, that they rely then on the principles that they establish HECTOR: that Gus: that are more, you know, they're they're more data-based or more kind of long-term focused, and then they make a decision based off of that. So you objectively can measure HECTOR: are more, you know, they're more data-based or they're more kind of long-term focused and then they make a decision based off of that. So you objectively can measure the Gus: the the outcome that you've always wanted. And so it's like a formula it's perfect. Yeah. It's like a formula for different problems. So the same formula, you a new problem comes up, okay, we already know how to we dealt with this type. HECTOR: outcome that you've always wanted. And so it's not perfect. Yeah, it's principles. It's principles. It's a set of rules that you set in place. Values, for example, or your mission statement or your standard operating Gus: Let's try to deal with principles. That you set in place and values, for example, or your mission statement or your standard operating HECTOR: procedures, whatever you want to call it. The framework that you have so that when you run into situations in the future, you always have like a backbone to be able to rely on to make that decision effectively to where neither you or me or I, whatever, are making that decision emotionally. Gus: framework that you have so that when you run into situations in the future you always have like a backbone to be able to rely on to make that decision effectively to where neither you or me or I wherever are making that decision emotionally. HECTOR: And that's, I think that's a very important thing to set up. when you're talking about Gus: And that's I I think that's a very important thing to set up. So when when when you're talking HECTOR: what would happen in the case that, you know, somebody, you know, there's a big decision in the future where there's a lot of money involved and you and I have different. Gus: would happen in the case that you know somebody you know there's a big decision in the future where there's a lot of money involved and you and I have different HECTOR: Personal objectives and we're disaligned on what it is that you know matters to you and what matters to me Well, we have to revert back to the principles and the goals that we set up for the entity. That's now its own Living thing and what's best for the entity? It's Gus: personal objectives and we're disaligned on what it is that you know matters to you and what matters to me. Well we have to revert back to the principles and the goals that we set up for the entity that's now its own living thing and what's best for the entity. It's not perfect and it's not always gonna work. Yeah. But if you try to kind of always have that long term thinking, I mean I'm always gonna be empathetic to what you want. I hope you're always empathetic to what I want, but we're gonna disagree at some point. HECTOR: not perfect and it's not always gonna work but if you try to kind of always have that long-term thinking I mean, I'm always gonna be empathetic to what you want and I hope you're always empathetic to what I want But we're gonna disagree at some point But having those principles in place, having those values, as long as you're true to that, I don't think you can make the wrong decision. Gus: But having those principles in place, having long as you're true to that, I don't think you can make the wrong s I don't think you make the wrong decision. Yeah, and and it's funny because you're you're dealing with that currently in your professional world. It's people you care about and all working together and HECTOR: It's people you care about and all working together. sometimes what's best for Hector is not best for Panther. And you have to sometimes take the emotional Hector out of Gus: sometimes what's best for Hector is not best for Panther. And you have to sometimes take the emotional Hector out of it and bring in the logical Hector into like, okay, what's best for Panther? Even though I think we shouldn't do this or I think we should, what's best for Panther is ultimately the goal and that's what we're sitting at the table together. And I liked I've been researching a lot about how we make this work. And one of the things that I HECTOR: we shouldn't do this, but I think we should. What's best prepared there is ultimately the goal and that's what we're sitting at the table. I've been researching a lot about how we make this work and one of the things that I Gus: research in this was a Harvard professor did a study on on partnerships. And when I was reading this, kinda preparing for this podcast, but just a really good article HECTOR: researched, and this was a Harvard professor did a study on partnerships, and when I was reading this, kind of preparing for the podcast, but just really good article. Gus: in general, which I'll send to you and send to the audience if we can we can clip it. it said that a lot of times when it comes to decision making, you have to be able to HECTOR: It said that a lot of times when it comes to decision making you have to be able to Understand the roles and the expertise and so how we mentioned in the beginning you Run systems you run the models you do that you you're really working on creating an entire system out of this podcast You're really good at it. So there's something that I don't like but it has to do with the operations of the podcast This it should be more of a 75 25 you can hear my input and I know you will Gus: understand the roles and the expertise. And so how we mentioned in the in the beginning, you run systems, you run the models, you do the you you're you're really working on creating an entire system out of this podcast. And you're really good at it. So if there's something that I don't like, but it has to do with the operations of the podcast, this it should be more of a 75 25. You can hear my input and yeah know you will and that's why this trust thing works. HECTOR: and that's why this trust thing works. But at the end of the day, I have to let my ego understand that hey, Hector's the one that's really running this. know what I mean? And vice versa with the brand and the marketing and our content and show. You could be like, okay, I don't really. Gus: But at at the end of the day I have to let my ego understand that, hey, Hector's the one that's like really running this. You know what I mean? And vice versa with you the the brand and the marketing and and and and our content and show. You can be like, Okay, I don't really like that, but when it comes to this specific decision because it's so tied to that, I'll let Gus handle it. And and that works. But when it comes to something that has to do with both of us fifty fifty HECTOR: comes to this specific decision because it's so tied to that I'll let Gus handle it. that works, but when it comes to something that has to do with both of us 50-50, that's when I think that the principles things work. interesting. Just for the audience to know that, there could be roles already assigned from the beginning based on how we've been working that is like, you know, the butcher cuts the cow and does all this and then... Gus: That's when I think that the principles work. Yeah. So interesting. Just for the audience to know that that there there could be roles already assigned from the beginning based on how we've been working. That it's like, you know, the butcher cuts the cow and does all this and then the sales guy sells the the meats. When it comes to something worth what knife to use to cut. HECTOR: sales guy sells the meats when it comes to something two different worlds what knife to use to cut Gus: Mm, maybe the sales guy's like, No, we should get this one 'cause it's cheaper. The butcher's gonna be like, No, we should get this one because more effective. Exactly. And at that point I think the sales guy should be like, Okay, it's not my world. Yeah, yeah. HECTOR: maybe the sales guys like no we should get this one because it's cheaper the butcher's gonna be like no we should get this one because it's more effective yeah yeah to make it more applicable to everyone I mean we literally sat down strategizer with a Y on you could find them online They have a business model canvas and we drew one out to basically highlight which sections of the business model canvas each of us were going to be responsible for. And I believe there's nine sections and it goes over value proposition, customer relationships, channels, revenue, cost structure, key partnerships, key activities. Gus: They have a business model canvas and we drew one out to basically highlight which sections of the business model canvas each of us were going to be responsible for. And I believe there's nine sections and it goes over value proposition, customer relationships, channels, revenue, cost structure, key partnerships, key activities. The fact that you memorized I that was my clas I took the class. HECTOR: All right. Well, I'm sure I'm sure Gus: It's just crazy. I should've I should help you out but I can't. HECTOR: too here maybe. But the point is we went one by one and we asked ourselves, what skills do we each possess to be most effective at each of these boxes? And you'll see it's a diagram. Set that up. And if you're trying to start a business with a partner, kind of how we've talked about here and with a with a friend, strongly encourage it, by the way. think that's the the takeaway that I'm going to kind of advise on here is like Gus: skills do we each possess to be most effective at each of these boxes and you'll see it's a diagram. Set that up and if you're trying to start a business with a partner kind of how we've talked about here and with a with a friend strongly encourage it by the way I think that's the the the takeaway that I'm I'm gonna kind of advise on here is like HECTOR: Do something you like, do something you care about, do it with someone that you really care about and Gus: do something you like do something you care about do it with someone that you really care about and HECTOR: set up the rules and set up the principles like we discussed. Go through the business model canvas, divide the responsibilities effectively enough and go on and make it happen. Gus: set up the rules and set up the the the principles like we discussed go through the business model canvas divide the responsibilities effectively on and make it happen. Yeah and I think and I know there's been new studies that new new new research that have kind of combated that whole that value proposition design or whatever what what's the model called the the business HECTOR: The business model canvas But the reason why I think I will work is because it really encompasses everything that goes into a business and I think what we were doing that we realized that naturally naturally three were for you three were for me and three were like Gus: The yeah, the business model canvas. there's new new articles and new strategies and structures. There always is. But the reason why I think that one works is because it really encor i encompasses everything that goes into a business. And I think when we were doing it, we realized that naturally three were for you, three were for me, and three were like something three you know what I mean? You said it was like about nine. Yeah. I think we realized that there's two or three that were perfectly aligned for both of us to to care about. HECTOR: Yeah, yeah, I think we realized this two or three that were perfectly aligned for both of us to care about mm-hmm There might be seven Gus: And then there was three that were definitely perfect for you to run and then three that were perfect for me to run. There might be seven. HECTOR: But Looking up Gus: But we're gonna have to we'll post a link. We'll post a link about on the on on that on that specifically. We'll we'll give you guys we'll put that in the newsletter. The newsletter which which we're working on that. Coming soon. Coming soon. but yeah, I think naturally if you if you know the person enough and I HECTOR: Yeah, yeah, yeah. We'll put that in the newsletter. The newsletter, which we're working It's coming soon. soon. But yeah, think naturally, if you know the person enough and I Gus: do recommend that you know that person enough, I think that you naturally will realize you're really good at that. I I I'm not that good at that either. HECTOR: I think, sorry. Gus: You should probably do that. You know what I And and and I think the conversation happens from there. I think sorry. No, please. HECTOR: I the answer or the question you have to ask yourself and we've talked about this before is we're obviously going to be consistent and we're going to prove that consistency is key. We're on a mission to prove that here. What? Yeah. What I was going to say, you interrupted me. It's cooking. Gus: You have to ask yourself and have we've talked about this before is we're obviously gonna be consistent and we're gonna prove that consistency is key. Right. We're on a mission to prove that. That's right. what you're getting hyped, I like that. Yeah, I Before I was before I was rudely Before I was rudely interrupted. Sorry, sorry, sorry. HECTOR: The question you have to ask yourself is if you go out and try it and you fail at the very least did you have a good time doing it Gus: very least, did you have a good time doing it? Mm-hmm. HECTOR: and When I think about that, I'm like, of course dude. We're sitting down Gus: We're sitting down. HECTOR: after work at You know at my place in a studio that we've set up having a drink Talking like we normally do in front of a camera and having a good time doing it Gus: my place in a s a studio that we've set up, having a drink, talking like we normally do, in front of a camera and having a good time doing it. Mm-hmm. What's the what's the downside? What's a risk yeah? What did we lose? What's the w what's the worst case scenario? Yeah. 'Cause when we retire, I hope we can sit down and still have a drink and do the same thing we're doing now. Right. Yeah, it's so funny. That goes back to the fisherman's story. I said I sent you that recently by the way. HECTOR: What's the downside? What's the risk here? What did we lose? What's the worst case scenario? Yeah, because when we retire, I hope we can sit down and still have a drink and do the same thing we're doing now. Yeah, it's so funny. It goes back to the fisherman's... God, yeah. I to you that recently. Of course. I love that story. Gus: Yeah, it's just so funny. It's like what are you guys gonna do when we when you sell this media company for billions? Probably sit down, have a drink, and talk. And so I think that that's that's ultimately what we want to say here. I think if the worst case scenario think about the worst case scenario, of course. Think and also think about the best case scenario. I think a lot of times people you know, a lot of the advice out there is like, you know, fo HECTOR: you sell this media company for billions, probably sit down, have a drink, and talk. And so I think that's ultimately what we want to say here. think if the worst case scenario, think about the worst case scenario, of course. And also think about the best case scenario. I think a lot of times people, a lot of the advice out there is like, know, Gus: make sure you focus on the worst case scenario so that HECTOR: Make sure you focus on the worst case scenario so that either it doesn't happen or you're prepared for it. But I think people like us who are very optimistic, I also like to think about the best case scenario. Like what if this turns into this- Why not you? Why not? It's literally Gus: Either it doesn't happen or you're prepared for it. But I think people like us who are very optimistic, I also like to think about the best case scenario. Like what if this turns into this w massive thing? Why not why not us? HECTOR: written on the glass in Guillermo's office. Why not you? Gus: Yeah. Why not you? Why not you? I get it. This man yeah, we're we're trying to get Hector some clips here. Yeah. HECTOR: Yeah, of course. I'm also trying to do we've got we've got more cameras Gus: We need some more clips from Hector. HECTOR: Made a lot of gust clips lately Is this a solo podcast Gus: People are starting to ask, like, who's that one guess you had? Who's that one guess you had? HECTOR: Speaking of guests, we're excited that we're finally going to have our first guest on the show. It's likely Gus: That's right. HECTOR: going to be for our recording next week. Gus: Yep. HECTOR: We're recording again this week, but should we mention it it gonna be... are we gonna... what are we doing here? Gus: This week. Yep. But should we mention it gonna are we gonna what are we doing here? No, the I think until we until we get like LeBron, we don't have to s surprise anybody with this. HECTOR: yeah, hold your breath. No, no, it's not LeBron James. Gus: It's like it's like it's like having somebody up and then like they come out and they're like You know. a No, we should say HECTOR: No, but you guys are gonna love it. Amazing, amazing guest. Gus: it. We should say it. I think we should we should preview what's gonna happen. So coming soon, I don't know what order or what episode, HECTOR: So. Gus: but very shortly, we're gonna have the guy we've mentioned probably in every episode, one of our best friends, the COO of Panther, HECTOR: probably in every episode. One of our best friends, the COO of Panther. Gus: one of the best DJs I've ever heard in Orlando's best or dude HECTOR: One of best DJs I've ever heard. One of Orlando's best. We were at the event yesterday. Gus: our boy Michael Dennis. He's gonna be making an appearance and talking to you guys about what he really knows. The double life he lives. He is literally Batman and Bruce Wayne. Can't say this enough. And you guys are gonna see and you guys are gonna hear and you guys are gonna understand what all the hype is about. We love the guy. He's our friend, he's such a great friend. Let's just start there. I think Michael's just such a great friend. but he is such a capable person. HECTOR: the double life he lives. He is literally Batman and Bruce Wayne can't say this enough You guys are gonna see and you guys are gonna hear it you guys understand what all the hype is about. We love the guy He's our friend. He's such a great friend. Let's just start there. think yep. Michael's just such a great friend but he is such a Capable person it's very it's very hard to find someone that's so capable and so many different things And even though and the best part about it is that he's so humble Gus: It's very it's very hard to find someone that's so capable in so many different things. And even though a and the best p part about it is that he's so humble about it. He really you know, he's the type to undersell himself. And we're the ones that are behind him like, nah, that's you you guys don't know. That that's the that's the greatest right there. And so he is HECTOR: Yeah, you're cute. Gus: the like I said, the chief operations officer and he deals with all the entire operations of our firm and he's doing it with such class and and such enthusiasm and he's so good at it and he loves what he does. And he's also a DJ. And one of the best man, I I tell him this all the time. Like right now my three favorite DJs are probably Tiesto because that's who I started with. Adam Ten because Amazing. And Michael. I think Michael can really mix HECTOR: I said the chief operations officer and he deals with all the entire operations of all them and he's doing it with such class. Killing it. And such enthusiasm and he's so good at it. He loves what he does. Yep. And he's also a DJ. Yep. And one of the best man. I tell him this all the time like right now my three favorite DJs are probably Tiesto because that's who I started with. Adam Ten because. Amazing. Amazing. And Michael. think Michael really makes. Gus: Michael does just something HECTOR: Michael does just. Yeah, yeah What a stage presence Great songs like he can just feel the vibe of the room amazing 6'1 Viking. So true. We're excited to have him as our guest. think he's going be our first guest and that's going be amazing because we just know him so well and the conversation is going to flow really well. Gus: with the audience. People just love when he's on the on the on the on the board. So he's Mike, dude. Yeah. dude. He's a six one Viking with with with swag. Yeah, dude. It's just great. So, we're excited to have him on like as our guest. I think he's gonna be our first guest and that's gonna be amazing because we just know him so well and I think the conversation's gonna flow really well. and he's gonna tell us about a lot of things. I you know We can do this into two episodes or we can just do it in one, but he can talk to us about the the world he lives in as a DJ, now how he's hosting events, how he's trying to schedule things for different parts of Orlando, different venues. Connecting with the city. He just did we just went to an event yesterday. Orlando Best of Orlando magazine, right? The Orlando Weekly magazine or something the Plaza Live. HECTOR: Connecting with the city The best of Orlando Yeah at the Plaza live He was part of the group that did the silent disco for the event, Gus: He was part of the group that did the silent disco for the event. HECTOR: which is awesome. Never been to a silent disco. That was cool. Yeah Super cool. And then he also right now is the one that's creating every single system that we have for operating our firm and our brokerage We were humble and we'll say it's only about 15 to 20 people but man we've done over 300 million dollars in transactions. Yeah Gus: Which is awesome. Never been to a silent disco. That cool, putting on the thing and dancing around with him. and then he also right now is the one that's creating every single system that we have for operating our firm. And our brokerage, we we're we're humble and we'll say it's only about fifteen to twenty people. But man, we've done over three hundred million dollars in transactions. So we're we're we're HECTOR: We're doing it, He's integrating AI into every part of the business. We're Gus: he's integrating AI into every part of the business. yeah, we're s we're HECTOR: a small team, but because we're small, we're fast, we're smart, and we can out-compete. Yeah, that's right. And so he's the one that's creating all the systems that we're using, whether that's lead generation, whether that's underwriting. Gus: Yeah, that's right. And so he's the one that's creating all the systems that we're using, whether that's lead generation, whether that's underwriting, HECTOR: Marketing he's creating AI tools for everybody to use and at the same time He's keeping up with the schedule and the meetings and the trainings and he just does so much for the firm Yeah, and so I think that he is gonna have a lot of good insight into a lot of you guys who are running a business He'll kind of give you a rundown of what he's doing and how he's doing. Yeah, and Gus: marketing, he's creating AI tools for everybody to use and at the same time he's keeping up with the schedule and the meetings and the trainings and he just does so much for the firm. And so I think that he is gonna have a lot of good insight into a lot of you guys who are running a business. He'll kinda give you a a rundown of what he's doing and how he's doing it. and and then go ahead yeah, go ahead again. HECTOR: and how he went into an existing business without a lot of this Gus: Yeah. HECTOR: structure or without these implemented systems and was able to get the team to commit. Gus: That's right. It can be a mess. You just show up and you're like, that's right, that guy. that's right, that that property. yeah, and so yeah, and you need a recipe and I think that that's what Mike's doing. Mike is cooking up a recipe for everybody to just do you have this? Use this. If you have this, use this. If you don't know what to do, ask if ask Claude. Yeah, that is. HECTOR: Our schedule and our what we do every day can be so spread. It can be a mess. Yeah, you just show up that's right. that's right. You need a recipe? you ask laudera? a famous quote from Mike Gus: Famous quote from Mike. If if we can quote Mike, you ask him any question and he'll humbly say, Did you ask Claude? And most of the time that's that's that's all it takes. So we're excited to have him here. It'll be a great first guest. he's gonna sit on Hector's IKEA table. IKEA table. Sturdy Ikea table. This is gonna collapse actually. He Yeah, two yeah, six one two hundred. Yeah, I think that we're gonna have to he's gonna have to sit on your lap. Yeah. HECTOR: Ikea table He's a big dude he's 200 pounds We'll have to make some room Gus: but man, I think I think that that went exactly how I wanted it to go. I'm excited to keep going. This is a business partnership, but it's also a friendship. And if done correctly, it will work. Just make sure you set those guardrails that we talked about and what Hector said about understanding the other person, being empathetic, being committed at the same level. I don't think there's anything else to say about about that. I think it can be very, very HECTOR: Hell yeah, love it. I'm excited to keep going. This is a business partnership, but it's also a friendship. And if done correctly, it will work. Just make sure you set those guardrails that we talked about and what Hector said about understanding the other person, being empathetic, being committed at the same level. I don't think there's anything else to say about that. think it could be very, very... Gus: Very powerful when two people who trust and love each other get together under one same mission, vision, and goal and get it done. Hell yeah, man. All right. Love you, buddy. Let's go. HECTOR: and love each other get together under one same mission, vision, goal. Hell yeah man, well said. Love you too man. Let's go!